In 2004, SuperTooth created the concept of a Bluetooth speakerphone that could be clipped onto a car's sun visor, and ever since has become a world leading manufacturer of Bluetooth speakerphones and speakers. Contrary to competitors that subcontract manufacturing, SuperTooth is the only manufacturer of Bluetooth speakerphones that owns an in-house factory to handle R&D, design, molding, production, and packaging. The quality and reliability of SuperTooth products are recognized by both retail buyers and the general public. SuperTooth is definitely the leading manufacturer of speakerphones, reaching 70% market share in Europe and growing its dominance in the United States. The SuperTooth One was the bestselling Bluetooth speakerphone in 2009, and 3 out of the 4 2009 chart topping Bluetooth speakerphones were SuperTooth products.